“For the sailor that doesn’t know where he’s going, there’s never a favorable wind.”
-Carlos Vasconcelos on the Marketing Playbook
Marketing: where do you start? At Lumine all acquired companies have access to our Marketing Best Practices Playbook – home to tried, tested, and true best practices for driving marketing success within your organization.
In this video, Carlos Vasconcelos, Group Chief Commercial & Marketing Officer, provides an overview of topics covered in the Marketing Playbook, and Catarina Alves, Director of Marketing at Lifecycle Software, provides a first-hand look at how these best practices drove new marketing strategies and notable benefits at Lifecycle Software.
